Digital Operations Specialist - TikTok + Community

Responsibilities:

1. Manage and operate the company’s TikTok account, Community and APP, including content planning/creation, publishing, and maintenance.
2. Develop clear and effective TikTok growth strategies, drive follower growth and engagement, and showcase proven success cases.
3. Manage and optimize user engagement strategies across Community and APP, including UGC activation, user retention, and online/offline activity design. Responsible for Community and APP.
4. Collaborate with product, retail, service, and design teams to develop integrated digital campaigns that connect TikTok and community and to ensure high-quality content aligned with brand identity.
5. Build and manage the OPPO Mexico Ambassador team (core content creators), encouraging high-quality content generation and increasing loyalty.
6. Track social and industry trends to develop timely, relevant content and drive continuous audience engagement and follower growth.
7. Monitor performance metrics (video views, engagements, MAU, retention) and propose improvements through data-driven analysis.
8. Have basic knowledge of content production and good skills in video shooting and editing.

Requirements:

1. Excellent English writing and reading ability; good skills of copywriting in Spanish.
2. Marketing, advertising, design and/or communication degree is preferred.
3. At least 5 years of social media platform experience, especially with TikTok, is preferred.
4. Be Passionate about content creation and have good skills in video editing, relevant work cases are needed; have basic data analysis skill.
5. Have strong user empathy and user insight.
6. Having many fans on social media celebrities is preferred; having a Chinese learning foundation or overseas study background is preferred.
7. Energetic, hard-working, and a true team player; logical and detail oriented.
8. Have excellent listening skills, curiosity, and a passion for embracing challenges; not afraid to share and motivate your ideas.